Inside the Hot Tub Industry

HOT TUB RETAILERS

Hot Tub Techs

SpaRetailer relays essential information and tools for hot tub professionals to better run their businesses with the consistent and fair coverage you have come to expect from Bigfish Publications.

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Departments

Opinions. Retailers share some of odd things found in hot tubs.

Merchandising Design your store to meet the needs of customers of all ages.

Back Office Staff your office with people right for the job.

Troubleshooter The ins and outs of spa jet diagnosis and repair.

top products. Swim Spas & Swim Spa Accessories

2013 TradeCertified Winners. Find out who earned the coveted quality award.

Industry Links

Moving Tools

• The School Report®
• City Reports
• Salary Calculator®
• Move Planner
• Relocation Wizard

Financial Calculators

• Mortgage Payments
• Refinancing Your Home
• Home Affordability
• Balloon Payments
• Mortgage Income

Asssociations

• APSP
• IHTA
• Home Equity Basics
• Home Buyer Guides

Office

SpaRetailer Magazine is owned by Bigfish Publications.
scottsdale, arizona

address

SpaRetailer Magazine
14300 North Northsight Blvd., Suite 118
Scottsdale, Arizona 85260
United States of America
telephone:480-367-9444
facimile:480-367-1110

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    I'm Optimistic?

David T. Wood, Editor-in-Chief & Publisher
I have to admit, I’m feeling pretty good about 2013. Given the economic train wreck in recent years, it’s unfamiliar territory for me. Optimism is in the air. I’ve talked with dozens of retailers at the industry shows in New Orleans and Atlantic City, seen the Dow break 14,000 and record the best January since 1989. Even housing is coming back. In Phoenix, where I live, we have seen a 27 percent spike in home values in the last 12 months. Things are getting better — albeit not at the pace I would like, but progress nonetheless. That’s not to say it will all be smooth sailing this year. Our industry and nation still face daunting challenges including the fiscal cliff, deficit reduction, congressional bickering and continued lack of credit available to business owners. But after the last five years, I’m beginning see the results of the hard work of dealers grinding it out. Retailers who survived the recession should take great pride in their tenacity in this economic storm. I have heard from countless retailers who are downright giddy at their prospects to boost profitability this year and in 2014. Most have gained significant footholds in their communities and driven competitors out of business. In this issue, we feature one such retailer: Georgia Hot Tub Co. has continued to position itself as one of the premier hot tub retailers in the southeast by opening a third location in Kennesaw, north of Atlanta (pg. 44). We also continue our mission to educate our readers about leveraging financials (pg. 22) and pursuing a legal checkup (pg. 49) to make sure your hard work is not jeopardized.

Industry research suggests there are more than 17 million families who have the cash and temperament to purchase a hot tub. Just imagine how good things could get with just a few months of sustainable consumer optimism. A guy can dream.

Videos

Opinions. Pool service pros talk dealing with Internet competition. How Internet pricing has a negative impact on pool service pros.

Spread the word. Social-media basics to boost your online marketing strategy.

pool operations. Let tablet technology get your sales out from behind a desk.

on the route. Knowing basic hot tub error codes saves time and leaves your customers satisfied.

top products. Pool equipment, covers, accessories, chemicals, business services and distributors