Call Tracking for Leads How using a call tracking service can help generate leads, track ads and keep you up to date on employee skill sets. Placing advertisements in print, billboard, radio, television, etc. are often seen as traditional methods used to spread awareness of your hot tub retail location. But what kind of results are these ads really generating? It may be hard to get ...

MAKE YOUR ADVERTISEMENTS VIRAL BY CREATING AND SENDING OUT E-BLASTS TO PROSPECTIVE AND CURRENT CUSTOMERS. IN A MATTER OF MINUTES have your marketing messages and promotions sent to the in-boxes of hundreds of your potential and current customers through e-blast marketing. This modern day advertising campaign sends an e-mail message to a target audience and gives them an easy way to respond while ...

CREATING AN EFFECTIVE SPECIAL REPORT CAN HELP YOU SELL TO A TARGET NICHE WITH SPECIFIC NEEDS. BY DAVID FREY SELLING HIGH-TICKET ITEMS like spas require that your customer be educated about the spa before they buy and when you focus your efforts on educating the customer, it is called “education-based marketing.” Education-based marketing is critical to selling spas. In the spa business, ...

Make Your Store Memorable How to get people to remember your store and come back for more. by Linda Cahan Your goal: Lots of customers who talk with your staff and buy your products. Then, they come back over and over again for maintenance, accessories and service. Plus, they recommend your place to their friends and family. Your competition: Not just every other independent spa ...

Give Your Store a Mini Face-Lift Simple, low cost ways to increase sales by improving your store inside and out. By Linda Cahan Have you ever noticed that when you move things around the selling floor people start looking at what you’re moving? It can be aggravating. Here you are, dragging product from one end of the store to the other and the pretty displays are being ignored ...

Off-Site Branding The elements you need for an off-site event and how to make sure they correlate with your showroom. By Linda Cahan The buzz right now is all about tweeting, texting and online messaging. But local buzz, the type that attracts customers into your store, is created by off-site events. People still read their local newspapers, listen to local radio and see fliers and ...

Quick Tips for Getting Testimonials How to get that great recommendation in writing and ready to generate leads. People walk in and out of your store every day. Some are buying spas while others are scheduling service appointments or coming in for new accessories or chemicals. It’s important to make an impression on these customers and a good one at that. But how do you know you’ve ...

Alert the Press Leverage the media to your advantage, getting free publicity. Has your retail store recently won an award? Have you been recognized for a charitable donation? Have you participated in or are planning an event? If you answered yes to any of these questions, you should write a press release to send to the local media. These short, to-the-point write-ups can help promote ...

The Hidden Vibes of Your Booth Know what your event booth says about you and your store. by Heidi Thorne As a tradeshow industry veteran and marketing professional, I have attended expos and events of every type and size over the years. I can tell you that if the only impression that I got of a company was their booth and their personnel, I guarantee I wouldn’t be doing business ...

Auto Online Lead Generation and Offline Follow-Up Decrease the time it takes to follow up on leads and increase the results. by David Carleton As you know, generating qualified leads is the key to growing your business. Easier said than done these days considering there are fewer buyers in the market with less money to spend. And with some dealers “giving away the farm” just ...

Seven Steps to Internet Marketing Success Tips for building your store’s online presence through Internet marketing. by David Carleton As I’m sure you’ve already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get. Why? Because the dynamics of the spa and pool market have changed dramatically. ...

Blogging for Business How creating a blog for your retail store can help establish an identity and keep your store on the minds of consumers. The world wide web is home to many innovations including the blogosphere – a term used to describe the entire collective of blogs. In this Internet realm, users become authors (bloggers, if you will) and share thoughts, ideas and practical ...