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| Posted date: 06/21/2010 |
My favorite part of this job has always been talking to spa
retailers on the front line selling directly to consumers. I love
hearing the good, bad and ugly of selling hot tubs and swim spas.
When time permits I prefer to visit retailers personally, but press
deadlines and other time commitments usually force me to pick up the
telephone instead. I consistently call 10 to 20 retailers a week ... |
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| Posted date: 04/30/2010 |
Some things are just better together: peanut butter and jelly, sun
and sand, Batman and Robin, popcorn and movies and, of course, spas
and off-site events.
There’s no question that state fairs, home expos and garden
shows just wouldn’t be the same without a few spa retailers
pitching their hot tubs and swim spas to patrons. Off-site events are
back in a major way and many retailers ... |
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| Posted date: 03/04/2010 |
I know, at first glance it seems like an oxymoron. For some reason
our minds (at least mine) have trouble getting our heads around a
socially explosive topic like “green” chemicals.
During a 2008 Swiss study, 75 percent of consumers agreed with the
following statement: “It’s not how much of a chemical you
are exposed to that should worry you, but whether or not you ... |
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| Posted date: 11/02/2009 |
Unless you live in a cave or don’t open your mail, you know
that the Int’l Pool | Spa | Patio Expo is quickly approaching
– November 13-18 in Las Vegas.
Few would disagree that this annual show is important and offers a
unique opportunity to see new products, visit existing vendors, listen
to informative workshops, take a few classes and even rekindle old
friendships. ... |
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| Posted date: 08/27/2009 |
I know I, just like you, love the feeling of closing a big sale and
the satisfaction I get from adding a new customer to our business.
There’s little doubt you work hard to differentiate yourself
from competitors and educate your customers on the value of doing
business with you. Yet, many of you do little after the check clears
to drive additional revenue through your service department. ... |
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| Posted date: 06/22/2009 |
This is my favorite issue of the year! Every year we create a SR
issue focused on the success, ingenuity and resilience of spa
retailers around the country. Our editors and photographers have
worked tirelessly to interview and highlight the strategies that are
working to drive traffic and increase sales. A special thank you also
extends to spa manufacturers who nominated a large number of retailers
who ... |
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| David T. Wood |
 David is the Publisher of SpaRetailer Magazine Bigfish Publications produces three magazines dedicated exclusively to the hot tub and swimming pool industry: SpaRetailer, Spasearch and Poolsearch.
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