Call Tracking for Leads How using a call tracking service can help generate leads, track ads and keep you up to date on employee skill sets. Placing advertisements in print, billboard, radio, television, etc. are often seen as traditional methods used to spread awareness of your hot tub retail location. But what kind of results are these ads really generating? It may be hard to get ...

MAKE YOUR ADVERTISEMENTS VIRAL BY CREATING AND SENDING OUT E-BLASTS TO PROSPECTIVE AND CURRENT CUSTOMERS. IN A MATTER OF MINUTES have your marketing messages and promotions sent to the in-boxes of hundreds of your potential and current customers through e-blast marketing. This modern day advertising campaign sends an e-mail message to a target audience and gives them an easy way to respond while ...

CREATING AN EFFECTIVE SPECIAL REPORT CAN HELP YOU SELL TO A TARGET NICHE WITH SPECIFIC NEEDS. BY DAVID FREY SELLING HIGH-TICKET ITEMS like spas require that your customer be educated about the spa before they buy and when you focus your efforts on educating the customer, it is called “education-based marketing.” Education-based marketing is critical to selling spas. In the spa business, ...

When I arrived home the other evening, I was greeted with a pile of mail to open. As I usually do, I sift through it one piece at a time, generally sorting everything into two groups while I’m standing over my trash can. I set aside all the pieces that look official, like bills or bank statements, and all the mail that looks like personal letters or cards. The rest, I normally consider ‘junk mail’ ...

Every summer for the past eight years, Michael Swartz, owner of Heavenly Times Hot Tubs & Billiards, has driven from his store in Dillon, Colorado to nearby Frisco for the town’s annual Barbecue Challenge. Swartz brings along several hot tubs and other samples of his merchandise, sets up a colorful and inviting display and then for two days straight, shows off his wares to the hundreds of people ...

If you are interested in lowering and controlling your spa business’s advertising budget, reaching only relevant audiences and greatly increasing the traffic to your website, then pay-per-click advertising may be the solution. Pay-per-click advertising is still a relatively unfamiliar term for many business owners, which may cause them to miss out on a potentially profitable means of generating ...

Using e-mail as a marketing tool has become more popular over the years because it is an effective way to deliver information and to connect with your customers. E-mail marketing can be used to remind consumers about your services and products through newsletters or updates on new items you are carrying in the store. It can also serve as a form of promotional advertising by offering coupons or detailing upcoming ...

To maintain a successful spa business you need to know your customers as well as, if not better than, you know yourself. That means you need more than just their names and phone numbers - you need to know about their local communities, their internet usage, their family size, their income and their reasons for purchasing a hot tub. But that’s only half the battle. You also need to be able to access ...