In 2003, Mike and Britt Graham, owners of Graham Cracker Backyard & Patio in Springdale, Arkansas, were finishing up an exhibition at a county fair. After the show ended, they faced an all-too familiar spa retailer situation: they were exhausted, but still had to load up their eight display spas. "We spent the better part of the evening moving all those hot tubs," recalls Mike Graham. "We decided that wasn’t ...

On the eve of the hot tub industry’s historic marketing summit, SpaRetailer sat down with Bill Weber, President and CEO of APSP. Our exclusive interview touched on topics ranging from the current marketing initiative and state of the industry to past association mistakes and his vision to showcase hot tubs to the world. Sparetailer: Why do you think there is so much optimism surrounding the ...