Smaller Ad Budget, Better Results A variety of different advertising mediums can yield better results. by Shah Karim, Saferock Retail Several years ago there was a lot of buzz in the retail industry regarding cross media promotions that impact marketing events. During a span of two to three years, the Interactive Advertising Bureau sponsored a large study with around one dozen cases ...

Fire Your Customer Stop giving in to unreasonable and rude customers, give yourself a break. Want to save yourself some headaches and some money? Then stop bending over backwards for customers who you will never be able to please and who will end up costing you money in the long run. Fortunately, it isn’t the norm, but occasionally you will run across a customer who is more trouble ...

  Want Capital? Look in the Mirror Your personal credit score may be the answer to securing loans for your store. by Business Money Today We have heard ad nauseam about banks and other financial institutions not lending to small businesses. The talk is that they have raised their lending standards requiring better qualifications for those they will consider while cutting out ...

Make the Most of Warranty Claims Save some time and get the money back you deserve for your warranty work. No one gets too excited about heading out on a warranty call; it’s not a money-maker, requires a lot of paperwork and the only return you get is a happy customer. But doing warranty work doesn’t necessarily have to be a big money-loser for your ...

MANAGE YOUR FINANCES WITHOUT THE HASSLE OF FREQUENT TRIPS TO THE BANK. SINCE THE OCTOBER 2004 INITIATION OF CHECK 21, a federal law that allows banks to electronically deposit checks, banks have opened the doors for businesses to make their deposits more efficiently and accurately through remote deposit banking. This type of banking allows business owners to add funds to their company accounts ...

THE FEDERAL FUNDS RATE IS AT AN HISTORIC LOW, BUT WHAT DOES THAT MEAN FOR CONSUMERS TAKING OUT LOANS FOR HOT TUBS? BY AMY WILKINSON IT’S A HEADLINE you’ve probably seen splashed across the pages of The Wall Street Journal several times over the past year: “The Federal Reserve Reduces Interest Rates.” Indeed, the Federal Funds Rate is now at an historic low of 0.00-0.25 percent. While ...

Reducing expenses can sometimes have the same net affect on your bottom line as selling new hot tubs. Our quiz can help you recognize where you could save money and increase your profits. ------------------------- 1) Am I planning ahead? 1) I have a three-year business plan that I modify continually. 2) I establish a plan on a yearly basis. 3) I can barely keep track of my ...

So you manage your service calls by grouping orders and waiting for a full load before proceeding with shipments and deliveries - but what else can you do to save fuel on your fleet, when gas is pushing $5 a gallon? Streamlining your service fleet is absolutely crucial, whether in terms of maintenance or route planning. Impeccable driving habits are also imperative when it comes to maximizing fuel. With ...

You wouldn’t think of reducing your profits so you could hand out bonuses to a utility or insurance company. But that’s exactly what you’re doing if you’re not monitoring your business’s expenses. "Each year we target expenses that appear high. If we can save money by changing suppliers or finding less expensive solutions, we do it," says Trevor Wasney, president of Arctic ...

Retirement planning is one of those topics that everyone knows is important, but it is easy to ignore or put off until later. But in these uncertain economic times, making sure we will be set financially in our golden years is more important than ever, especially since later will be here sooner than we think. One way we can plan for our retirement is by setting aside money through Individual ...

Just as consumers use instruments like pH strips to monitor the health of their hot tub, business owners have their own set of tools to test the vitality of their business. They’re called financial statements, and don’t think you can simply rely on your accountant to monitor these important documents, says New York-based financial associate Paul Rhynard. "A CPA is going to make sure that things ...

Just as consumers use instruments like pH strips to monitor the health of their hot tub, business owners have their own set of tools to test the vitality of their business. They’re called financial statements, and don’t think you can simply rely on your accountant to monitor these important documents, says New York-based financial associate Paul Rhynard. “A CPA is going to make ...