Auto Online Lead Generation and Offline Follow-Up Decrease the time it takes to follow up on leads and increase the results. by David Carleton As you know, generating qualified leads is the key to growing your business. Easier said than done these days considering there are fewer buyers in the market with less money to spend. And with some dealers “giving away the farm” just ...

Seven Steps to Internet Marketing Success Tips for building your store’s online presence through Internet marketing. by David Carleton As I’m sure you’ve already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get. Why? Because the dynamics of the spa and pool market have changed dramatically. ...

Blogging for Business How creating a blog for your retail store can help establish an identity and keep your store on the minds of consumers. The world wide web is home to many innovations including the blogosphere – a term used to describe the entire collective of blogs. In this Internet realm, users become authors (bloggers, if you will) and share thoughts, ideas and practical ...

Dominate Page One of Google Use video to get your brand, company and hot tubs in front of more customers. By David Carleton Take a look at these amazing facts about YouTube: If YouTube were a country, it would be the third most populated in the world. YouTube is the second largest search engine on the planet. YouTube gets one billion ...

Website Creation for Tight Budgets Using a template, options are quick, easy and endless. By Sarah Protzman It’s a paradox worth reconciling – businesses are increasingly going online, but a new website may be low on the list of expenditures when cost-cutting is necessary. Enter the web template. With a few simple steps, the alphabet soup of XML, PHP, HTML and CSS no ...

MAKE YOUR HOT TUB STORE’S WEBSITE INFORMATIVE AND INTERACTIVE BY ADDING AFFORDABLE VIDEO. WITH THE GROWTH of web-based technology, it seems as if text-based websites are becoming ancient history. Innovative applications to enhance web pages are starting to emerge and include video-based products. Incorporating video on your website could help your hot tub retail business grow. Opting to use ...

I had a person in my office the other day looking to improve their website and their search engine visibility. He said, “I had this idea, see, where we would put all the keywords we wanted to use over and over again in white text on a white background. Then, the search engines would rank us near the top but it wouldn’t clutter up our page.” I explained that this was a great idea, ...

With so many people online, having a high-quality Web site that will drive consumers to your store is crucial to being successful in today’s marketplace. Here are a few steps you can take that will help get your site ‘search engine optimized’ so that you’re listed at or near the top of an online search inquiry. Content is King Having the right kind of relevant content is obviously ...

Creating a website can be intimidating and overwhelming if you don’t understand what is involved. These feelings may stop many people from proceeding, which is a shame since a website is a powerful marketing tool and can be a lot of fun. There are four steps in creating a basic website: DOMAIN NAME (URL) REGISTRATION The URL is the address people will use to access your website (YOURCOMPANY.COM). ...

DOES YOUR WEB SITE BEAT THE COMPETITION? How do you compare to other Web sites in your industry? Google Analytics provides loads of great information on how your Web site is performing. It lets you know whether your traffic is going up or down, how people are finding you, what search terms they’re using, what your conversion rate is, and so on. But it didn’t offer the answer to a question ...

Have you underestimated the importance of analyzing your hot tub business’ website traffic? If you haven’t questioned what your site visitors are looking at or how they got there in the first place, you are missing out on a fountain of valuable information. Finding these answers will help you recognize where to make adjustments and improvements that you haven’t distinguished yet. Therefore, ...