HOT TUB RETAILERS
SpaRetailer is the only trade publication dedicated 100 percent to the editorial needs of the hot tub industry. Launched in 2007, SpaRetailer has become the authoritative trade publication for the industry. With a strong editorial voice and direction, SpaRetailer disseminates essential information and tools for the hot tub retailers. With consistent coverage of trends, products and indispensable sales, service and marketing skills retailers learn how to grow and better their business.
Hot Tub Techs
SpaRetailer relays essential information and tools for hot tub professionals to better run their businesses with the consistent and fair coverage you have come to expect from Bigfish Publications.
HOT TUB INDUSTRY
Sparetailer promises to 1) support hot tub retailers whose livelihoods are dependent of the long-term market viability of the hot tub industry, 2) Offer fair and accurate editorial coverage, 3) Present our editorial content in a professional and visually appealing manner, 4) Refrain from covering the swimming pool industry.
We know you’re a busy hot tub professional. And you know you’re going to continue to need the crucial management and practical tips provided by SpaRetailer month in and month out. So why not take care of business today and save!
1-year Subscription: $39
2-year Subscription: $69
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STORES East Coast Spas continues double-digit growth
MERCHANDISING How to present outdoor products in your store
OPERATIONS Practice acknowledgement to improve your team
TROUBLESHOOTER How to refurbish used hot tubs
MARKETING Use newsletters to drum up business
FEATURE: PERFECTLY MATCHED Hot tub retailers talk philanthropy at their stores and in their lives
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David T. Wood, Editor-in-Chief & Publisher
In this issue, we recognize eight hot tub retailers taking significant risks in an attempt to constantly improve their hot tub businesses.
Our Retail Stars issue of SpaRetailer is one of, if not the most popular issues of the year. It gives us an opportunity to showcase many paths to retail success. Not every retailer has been chosen solely for its sales growth, stellar profitability or even reputation. Instead, we spent time researching and evaluating spa merchants who encourage you, the reader, to think outside the box. As an SR subscriber, we hope you will be impressed and appreciate the frank discussions related to retailers sharing their most significant decisions of the past year with our editors.
Our annual stars issue has become much less about recognizing achievement and more about openness to new ideas. We chose these leaders as retail stars for their willingness to share opinions and offer honest assessments of their business practices. Sharing such details is never easy, particularly when you consider thousands of industry colleagues will read them. Consequently, I’m very gratefully to our eight store participants. Beyond our stars feature, we are also pleased to debut our new department from financial columnist David Riley, “Inside the Numbers” (p. 26). With this regular feature, Riley will bring a tremendous amount of experience with our industry’s financial metrics to our publication. His findings are based on interviews and survey data from retailers like you who crave side-by-side analytics specifically tailored to the hot tub industry. Once you see his level of research, you’ll see how access to this information is a game-changer for the hot tub industry.
Opinions. Pool service pros talk dealing with Internet competition. How Internet pricing has a negative impact on pool service pros.
Spread the word. Social-media basics to boost your online marketing strategy.
pool operations. Let tablet technology get your sales out from behind a desk.
on the route. Knowing basic hot tub error codes saves time and leaves your customers satisfied.
top products. Pool equipment, covers, accessories, chemicals, business services and distributors
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